The Boys begin a bizarre Twitter promotional feud with Imagine Dragons, which culminated in the Season 3 trailer with their song “Bones.”
The boys The Season 3 trailer is set to Imagine Dragons’ “Bones,” sparking a delightfully “evil” feud on Twitter. Based on the comic book of the same name by Garth Ennis and Darick Robertson, Amazon Prime Video’s The boys was created by Seth Rogen and Evan Goldberg alongside showrunner Eric Kripke. The show follows Hughie Campbell (Jack Quaid), Billy Butcher (Karl Urban) and the eponymous “Boys” as they struggle to expose the truth behind corrupt and abusive superheroes aka “Supes” and the conglomerate that empowers them. , Vought International.
The boys’ season 2 ended with Homelander (Anthony Starr) being forced to forget about his super-powered son, allowing Starlight (Erin Moriarty) to return to the Seven and leaving the boys alone. On top of that, Hughie went to work for the Office of Superhuman Affairs under Deputy Victoria Neuman (Claudia Doumit), who secretly has the power to blow heads off. Over a year and a half after the release of the Season 2 finale, The boys The trailer for season 3 has been released. Set to Imagine Dragon’s new single, the trailer doubles as the culmination of a Twitter feud that began last week.
It all started on March 10 when The boys released a preview of Butcher’s Homelander-esque superpowers in the upcoming season. The next day, Imagine Dragons unveiled “Bones” and tweeted about it. The boys’ social media account then commented on the post saying: “Are you disturbed? We are trying to start a new art hereImagine Dragons responded by sharing an image of their party members with laser eyes similar to Butcher’s. Then, before the Season 3 trailer was released, The boys tweeted an alternate cover art for “Bones,” which replaces the artwork’s skull with Black Noir’s helmet. Check out all of those tweets below:
Either an impromptu “quarrel” led to the use of the Imagine Dragons track in The boys’ season 3 trailer, or this cross-promotion effort was part of the plan. The boys is notoriously active on social media and often capitalizes on anything happening in popular culture. For example, one day before the 73rd Primetime Emmy Awards, The boys poked fun at Disney+ and a handful of popular TV shows and most recently parodied The Batman with a series of posters. As a satirical take on more traditional superhero universes, The boys was praised for his dark humor and social commentary, relentlessly shooting everyone and everything. Naturally, his marketing campaign would do the same.
In addition to presenting “Bones”, The boys’ The teaser gives fans a look at newcomer Supes, including Jensen Ackles’ Soldier Boy, Laurie Holden’s Crimson Countess, and Miles Gaston Villanueva’s Starlight ex-boyfriend Supersonic. Butcher remains a focal point, who had to take Compound-V to even the playing field against the Seven and all those new Supes. As The boys expands its universe with the animated anthology spin-off series, The Boys Presents: Devilishand the upcoming series based on Vought’s single college Supe, Season 3 of the flagship series ups the ante when it premieres on Amazon on June 3, 2022.
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