Marian Lee has been promoted to chief marketing officer at Netflix. She replaces Bozoma Saint John, who joined the streaming giant in 2020 after holding senior roles at Uber and Apple.
Lee joined the company in July 2021 as Vice President of Marketing in the United States and Canada (UCAN in Netflix parlance), overseeing all campaigns for the company’s films and series. Prior to entering the streaming world, Lee worked with major fashion and music brands, including an eight-year stint at Spotify. She also held various positions at Condé Nast, working for Vogue among other publications, and worked in marketing at J.Crew.
“Marian is a strategic marketer with deep experience not only in entertainment, but also more broadly, having worked for fashion and media brands,” said Ted Sarandos, Co-CEO and Chief Content Officer, in a press release. “When she joined Netflix last year, she had an immediate impact on the marketing team and demonstrated that she is an exceptional leader who understands how to drive conversations around brands and popular culture.”
Lee joins Netflix as the company faces increased competition in the streaming space. The Walt Disney Company, Paramount Global, Comcast and WarnerMedia have all launched their own streaming services in recent years, and Apple and Amazon are spending more freely on their entertainment offerings. This means that the fight to attract audiences for Netflix shows and movies is getting increasingly fierce. But Netflix has the advantage of being the pioneer in the field of digital video.
“Netflix is an amazing brand with the best content and creative teams in the world,” Lee said. “I’m confident our most exciting work awaits and I’m honored to lead this top-notch global marketing team into the future and continue to connect our incredible series and films with audiences around the world.”
Saint John is one of the most prominent figures in the marketing world with a enviable presence on social networks. Prior to joining Netflix, she served as Chief Marketing Officer at Endeavor and Chief Brand Officer at Uber. Saint John also worked at Apple as head of global consumer marketing for Apple Music and iTunes. She had joined Beats by Dre in 2014, which Apple acquired shortly after her arrival. Saint John worked at PepsiCo, where he became head of music and entertainment marketing. Earlier in her career, Saint John served as vice president of marketing for women’s fashion brand Ashley Stewart and managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB. His departure from Netflix is described as both mutual and friendly and the company and the former chief marketing officer have some nice things to say to each other.
“I loved working with Boz and was inspired by his creativity and energy,” Sarandos said. “She attracted world-class marketers to the company and inspired them to become innovative leaders. We are grateful for his contributions and wish him the best.
“I came to Netflix with a burst of enthusiasm and creative energy and I’m immensely proud of the campaigns we’ve inspired and sparked global conversations,” Saint John said. “It was a transformative two-year experience that I will always be grateful for.”