Popular culture

Make this Christmas magical with the first-ever Jelly Belly® collection of Harry Potter™ Butterbeer™ sweets

Jelly Belly unveils five new Wizarding World-inspired treats – the stocking filler every fan dreams of

LONDON, October 3, 2022 /PRNewswire/ — Calling all witches, wizards and Muggles: Jelly Belly Candy Company, in partnership with Warner Bros. Consumer Products, is thrilled to announce five new additions to its collection of Harry Potter-inspired confections.

Launching just in time for the holiday season, Wizarding World fans will be able to treat their loved ones to five unforgettable new treats inspired by the beloved movies. New additions include the first-ever butterbeer-inspired chewy candies and milk chocolate bars, available in creative packaging ranging from festive cans to glass mugs, and a Harry Potter™ House point dispenser which will provide the answer to the most coveted fan question: who will win the Slytherin™, Hufflepuff™, Gryffindor™ or Ravenclaw™ house cup?

  • Harry Potter™ Butterbeer™ Chews – Fans can now enjoy one of the Wizarding World’s most iconic drinks in an all-new form with the first-ever candy that looks and tastes like real Butterbeer – served in the form of a glass mug traditional.
  • Harry Potter™ Butterbeer™ Milk Chocolate Bar is a decadent milk chocolate treat that is topped off with a smooth, creamy Butterbeer flavored filling. Detailed barrel shapes are formed on each of the six squares on the bar.
  • Harry Potter™ Butterbeer™ Barrel Box is a barrel-shaped box filled with the new Harry Potter Butterbeer chewy sweets, allowing consumers to stock up on enough sweets to last the Hogwarts school year.
  • Harry Potter™ Butterbeer™ Glass Mug is a beautiful glass mug adorned with the metal crests of the four Hogwarts houses. The glass is filled with Harry Potter Butterbeer chewy candy and includes a Butterbeer collectible coaster.
  • Harry Potter™ House Point Dispenser is a new candy dispenser inspired by the famous house score counter from the Harry Potter series, with an “hourglass” shape and a Jelly Belly flavor that represents each house of Hogwarts: Slytherin, Hufflepuff, Gryffindor and Ravenclaw. By pressing the button, the Sorting Hat will tell fans which Hogwarts house they belong to and taste green apple, lemon, cherry and blueberry candies.

Speaking of the new Wizarding World-inspired treats, Rob SwaigenVice President of Global Marketing at Jelly Belly Candy Company, said, “We are thrilled to celebrate the magic of the holiday season with five new additions to our Harry Potter collection. At Jelly Belly, we pride ourselves on realistic flavors. in every candy we create, so we’re thrilled to offer Harry Potter fans the taste of Butterbeer in candy form for the very first time.”

Since 2000, Warner Bros. and Jelly Belly have collaborated on a range of enchanting treats. These five new innovations join fan-favorite confections including At Bertie Bott’s Every-Flavour Beans™, Chocolate Wands, Chocolate Frogs and Jelly Slugs.

To find out more about the Harry Potter candy collection and other Jelly Belly products, visit www.jellybelly.co.uk and follow us on Facebook and Instagram.

About Jelly Belly Candy Company
With sweet roots dating back to 1869, Jelly Belly Candy Company began manufacturing Jelly Belly candy in 1976. Today, Jelly Belly products are sold worldwide and the company remains family owned and operated by fourth , fifth and sixth generations of the family of confectioners. For more information about Jelly Belly and its confectionery, visit www.jellybelly.co.uk. Connect with the online business on Facebook and Instagram.

About Wizarding World
In the years since Harry Potter moved from King’s Cross Station to Platform Nine and Three Quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on JK Rowling’s original stories have brought the magical tales to life and today Wizarding World is recognized as one of the most beloved brands in the world.

Representing a vast interconnected universe, it also includes three epic fantastic beasts movies, Harry Potter and the Cursed Child – Portkey Games’ award-winning stage play, state-of-the-art video and mobile games, innovative consumer products, exciting live entertainment (including four theme parks) and insightful exhibits.

This expanding portfolio of Wizarding World tours and stores owned by Warner Bros. also includes flagship Harry Potter New York, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo and Platform 9 3⁄4 retail. stores.

The wizarding world continues to evolve to provide new and exciting ways for Harry Potter fans to engage. For the global fan community and for generations to come, it invites everyone to explore and discover the magic for themselves.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), which is part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with the best licensees around the world on an award-winning range of toys, fashion, home decor and publishing inspired by Warner Bros. the biggest DC franchises, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBCP is one of the world’s leading retail licensing and merchandising organizations.

WIZARDING WORLD and all related marks, characters, names and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

SOURCE Jelly Belly