Commercial art gallery

Louis Vuitton Security Guard slaps child at Paris Fashion Week, video shows

A video showing a 13-year-old child being slapped by a security guard outside the Louvre on Tuesday, during Paris Fashion Week, has been widely shared online.

It was filmed during an event organized at the art gallery by the French company Moët Hennessy Louis Vuitton [LVMH]specializing in luxury fashion.

An employee cleans the deserted Napoleon courtyard outside the closed Louvre museum on December 15, 2020 in Paris, France. A video was posted online showing a child being slapped by a security guard in front of the cultural institution on Tuesday.
Chesnot/GETTY

Posted on Twitter by French lawyer and commentator Juan Branco, the footage has racked up more than 450,000 views.

The four-second clip shows a security guard approaching a young boy, which he grabs with his right arm before appearing to slap him across the face with his left hand.

Branco wrote: “Today, Le Louvre completely closed and privatized by and for Bernard Arnault [the billionaire CEO of LVMH], for Louis Vuitton. LVMH agents beat a 13-year-old child. LVMH had the video taken down. But we saved him.”

Branco said Newsweek that the footage was originally recorded and uploaded by an eyewitness, who took down the video after being “threatened” with “blacklisting and legal action”.

The lawyer said the incident took place “on the esplanade of the Louvre”, with the child “rushing to try and take a selfie”.

Branco added: “Once the footage was transmitted, I verified its origin, the conditions for its deletion, and decided to make it public.

“As a lawyer and a public figure, and also very knowledgeable about this world, I cannot be threatened as the original person would have been. Still, it’s extremely problematic how this could have gone unnoticed. .”

A Louis Vuitton spokesperson said Newsweek“Louis Vuitton condemns all forms of violence and sincerely apologizes for this inexcusable act.

“As soon as the Maison became aware of this incident, the service provider was immediately contacted to ensure that the security guard no longer works for Louis Vuitton and that the necessary measures are put in place in the future to avoid any future recurrence.”

Branco said the incident shows how private companies are allowed to wield growing influence over “public spaces” in Paris.

He added: “This raises the question of the increasing privatization of public space in France. The Louvre is and always has been a symbol of France as a power, governmental and cultural institution. Not a place to rent for business reasons.”

Newsweek has contacted the Louvre for comment.

In June, a vandal smeared a cake on the Mona Lisa painting in the Louvre, although protective glass prevented any permanent damage.

As with tourist attractions across France, the Louvre was closed in March 2020 due to the coronavirus pandemic, and did not reopen until July.

In 2017, a man was shot and wounded after attacking soldiers outside the museum with a machete, in what then-French President Francois Hollande called a terrorist attack.