Members of South Korean pop group BTS visit the White House on May 31, 2022.
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South Korean singer Psy performs his hit ‘Gangnam Style’ during a concert in Istanbul on February 22, 2013.
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Members of the Korean Confederation of Trade Unions wear costume masks in the Netflix series Squid Game for a march towards Seoul City Hall during a rally against government labor policy on October 20, 2021 in Seoul, Korea from South.
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Kwak Sin-ae, Bong Joon-ho, cast and crew of Parasite at the 92nd Academy Awards in February 2020.
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From BTS to Squid Game to high-end beauty standards, South Korea reigns as a global exporter of pop culture and entertainment. How does a country go from a state decimated by war barely 70 years ago to a major engine of global soft power? Through war, occupation, economic crisis and national strategy, comes a global phenomenon – the Korean Wave.