Popular culture

Great Wall Motor: GWM Sales Rank #1 in Chilean Pickup Truck Market Based on Customer Operation and Popular Culture Integration

Recently, according to the report of the National Automobile Association of Chile (ANAC), Great Wall Motor (GWM) sold 1,131 vans in Chile in February 2022, with a monthly growth of 38%, well beyond the competitors, with a market share of more than 19%, ranking first in overall pickup truck sales during the month.

Recently, according to the report of the National Automobile Association of Chile (ANAC), Great Wall Motor (GWM) sold 1,131 vans in Chile in February 2022, with a monthly growth of 38%, well beyond the competitors, with a market share of more than 19%, ranking first in overall pickup truck sales during the month.

GWM POER Pickup wins “Best Pickup of the Year” award in Chile

GWM was introduced in Chile in 2007 and became the first Chinese car brand in Chile. GWM has taken root in the Chilean market for 15 years, and ended the dominance of brands from Europe, America, Japan and South Korea, and achieved a breakthrough from zero to a leader. At the end of 2020, the GWM POER Pickup was successfully launched in Chile, taking an important step in its globalization. On January 20, 2021, the GWM POER pickup, which was only introduced to the market for one month, won the authoritative award – “Best Pickup of the Year”, known as the famous list of the Chilean automotive industry, with the advantages of main product strength and intelligent configuration. The GWM pickup brand has constantly made breakthroughs, and its sales volume continues to grow. The launch of GWM POER Pickup further boosted GWM Pickup sales.

GWM has deepened the customer operation and continuously improved the brand’s attractiveness to the customer. Since 2019, GWM has partnered with OXFORD Cycling (No.1 bicycle brand in Chile) to organize various events every year, such as Cycling Race around Chile, Mountain Extreme Downhill Race and Santo Domingo Enduro. The racing spirit of self-challenge, pushing forward and venturing beyond the limits has raised the profile of GWM.

GWM brand alliance with OXFORD Cycling brand

#POWERFUL MOMENT, an exclusive owner voice collection activity developed by GWM, themed “I am a spokesperson for GWM”, inspire owner feedback to share life’s wonderful moments, enhancing the interaction between brand and consumers.

Wonderful moments of #POWERFUL MOMENT

The active sharing of owners shows the strength of GWM’s product. The host of the famous adventure program BICITANTES, also a fan of GWM POER, begins a mysterious adventure trip to Chile with the Pickup, and drives from the forests of Valdivia to the north, demonstrating GWM’s security strength.

The host of BICITANTES, the famous adventure show

With the release of GWM POER Pickup’s market potential, GWM Pickup continues to thrive in Chile in 2022, accelerating GWM’s transformation into a global smart technology company.