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Fred Segal ARTCADE and SubNation Gallery Opening Powered by LOOP Unveil “SPIRIT OF AN ATHLETE” by Cheryl Fox NFT Mint

Combs Twins D’Lila and Jessie with Celebrity Photographer Cheryl Fox at Fred Segal ARTCADE and SubNation NFT Opening for “Spirit of an Athlete” Powered by LOOP

Art Is Life Banner – LOOP x Fred Segal ARTCADE x SubNation Collaboration for Cheryl Fox “Spirit of an Athlete” NFT Drop

Cheryl Fox, famous photographer and artist

Celebrities get exclusive pre-production access to never-before-seen artwork featuring Kobe Bryant, LeBron James, Floyd Mayweather, Allen Iverson and more at sponsored event

The way the community, collectors and other artists have embraced my art is beyond amazing. My work is now immortalized on the blockchain forever. It is history and part of our heritage.

— Cheryl Fox, renowned photographer and artist

LOS ANGELES, CA, USA, July 22, 2022 / — Fred Segal of West Hollywood’s ARTCADE and Sub-Nation The NFT gallery has collaborated with the change agency, LOOPto celebrate the unveiling of Celebrity Photographer and Artist Cheryl FoxNFT “SPIRIT OF AN ATHLETE” collection and art installation with an invitation-only artist reception attended by celebrities such as NFL Superbowl champion LVI Ogbo Okoronkwo, creative director Ugo Mozie, Australian actor Zander Hodgson, the twins of Combs D’Lila and Jessie James, reality star Blac Chyna and model Eugena Washington. At the exclusive event, LOOP revealed the official production date for the original Fox works, July 22, and guests had the privilege of securing their NFTs at the event ahead of the public. A limited collection of 1:1 prints is available for purchase at Fred Segal on Sunset Boulevard, along with limited-edition apparel featuring Fox’s innovative artwork.

Attendees of the star-studded evening were treated to chef-prepared hors d’oeuvres sponsored by Cream Catering, high-frequency hydration powered by Evolve Co., and signature cocktails crafted with INDOGGO Gin. In association with sponsors such as Modern Blk Girl, Forbes (the culture) and TORCH Warrior Wear, the screening revealed never-before-seen artwork featuring sports legends like Kobe Bryant, LeBron James, Floyd Mayweather, James Harden, Allen Iverson and much more.

Taking place on iconic Sunset Boulevard during ESPYS week, NFT’s live exhibit of its new collection of twelve hit images titled “SPIRIT OF AN ATHLETE” seeks to change the narrative of underrepresented artists across Subnation and ARTCADE at Fred Segal’s innovative and highly-curated exhibition of rare digital art. This collection also marks the first time that she has created a comprehensive collection of animated renderings of her rare sports images. The exclusive NFT mint will be available on the Foundation app worldwide and on display at ARTCADE @ Fred Segal from July 20, 2022 through July 30, 2022.

Fox’s other genesis collections like “SMOKE”, “Percentages”, “Exhibit” and “WMN” will also be on display in the NFT gallery and will feature icons like Nas, Grace Jones, Snoop Dogg, Diddy, Blac Chyna and Jay Z for name a few. Her WMN’s collection expanded the giveaway element for collectors by giving winners of the ‘Violet Goddesses’ a parachuted black+white animated version titled ‘Butterfly Kisses’. A portion of the proceeds from the sale of Cheryl’s WMN collection is donated to

Hailed as one of photography’s “best kept secrets”, Jersey native Cheryl Fox has a long history of documenting the lifestyles of celebrities who stand out for capturing the minds of subjects. She started her professional career in photography after studying at the School of Visual Arts. His work has found a unique balance in the fine art, commercial and editorial worlds of photography.

As a black woman, mother, photographer and fine art artist, Fox has always been a protector of her family and her work. She found security and renewed enthusiasm in the NFT space. “NFTs gave me the courage and confidence to share my unique work with the world,” Fox said. “The way the community, collectors and fellow artists have embraced my artistry is beyond amazing. My work is now immortalized on the blockchain forever. It’s history and part of our legacy.

Public auctions for Cheryl Fox’s “SPIRIT OF AN ATHLETE” NFT collection opened today, and her one-of-a-kind pieces will be available on


Artcade @ Fred Segal is a new kind of retail and gallery experience that seamlessly blends talent and technology to rethink the way we shop. It’s a magnetic force that attracts influencers, engages consumers and reshapes the cultural landscape. Artcade hosts monthly exhibitions organized around a cultural theme. Each exhibition will showcase some of the world’s rarest digital NFT creations alongside cutting-edge contemporary media.


Foundation is a platform that aims to build a new creative economy; a world where creators can use the Ethereum blockchain to value their work in entirely new ways and build stronger connections with their supporters. The foundation connects crypto and culture to foster a network of mutual support between artists, creators and collectors.

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Cheryl Renard | Fred Segal ARTCADE SubNation NFT Gallery Collaboration powered by LOOP